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At Felicia Unlocked, we believe that your potential isn’t just limitless—it’s waiting to be unlocked. Whether you’re feeling stuck, unsure of your next move, or just ready for more out of life, we’re here to walk alongside you.

We meet you where you are—no judgment, no pressure. Just real conversations, real guidance, and real results.

Felicia Unlocked is about more than just motivation. It’s about clarity, connection, and confidence. We help everyday people turn ideas into reality, passions into purpose, and dreams into thriving careers or businesses.

Whether you’re working through personal challenges, starting something new, or just trying to figure out what’s next—we’re here to help you gain the direction and momentum you need.

This isn’t about quick fixes. It’s about unlocking the version of you that’s been there all along.

Woman in white outfit (Felicia) walking up the stairs with a bouquet of white and gold flowers

Our Vision

Felicia Unlocked is more than a coaching service—it’s a platform built to elevate others. We provide space for entrepreneurs, creatives, and small business owners to showcase their work, connect with others, and grow their visibility in a meaningful way. Whether you’re looking for guidance, community, or a spotlight for your business, Felicia Unlocked is here to support your next step.

Here, we believe that growth doesn’t happen alone. It happens through connection, collaboration, and the courage to show up as your full self.

Let’s unlock what’s next—together.

Woman (Felicia) sitting on the stairs, laughing in a white suit

Felicia Rodriguez

CEO & President

Passionate about creating meaningful connections and fostering growth.

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David Lee

Elena Nguyen

Bringing a wealth of experience and knowledge to support your business journey.

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Whitney Baumgart

Director of Graphic Design

Dedicated to providing personalized guidance and support to ensure your success.

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Jessica Siudak

Director of Communication & Marketing

Committed to building strong relationships and empowering your business endeavors.

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Meet Our Team

Dedicated professionals committed to helping individuals thrive.

Woman in white outfit (Felicia) sitting on the stairs with a bouquet of white and gold flowers

Felicia Rodriguez

Founder; CEO & President

I come from a traditional middle-class home, raised by two loving parents who have been married for nearly 30 years. As the oldest of three, with two younger brothers, I naturally stepped into the role of leader and nurturer early on. That sense of responsibility and care has followed me throughout my life and into the work I do today.

Even with a strong family foundation, there were things I had to figure out on my own - life lessons no one around me quite knew how to teach. But instead of letting those gaps hold me back, I used them as fuel to grow, explore, and carve out my own path. And now, as I continue to grow, I pass that knowledge on - not just to my clients, but to my own family and community.


As a mom of three girls, it's important to me to not only be a good influence- but to show them firsthand just how powerful we, as women, can be. I want them to see what it looks like to lead with purpose, to build something meaningful, and to walk confidently in your calling. 


One of my strongest gifts is being able to connect the dots. I can meet someone, listen to their story, and see their potential—even when they can’t yet see it themselves. I help people gain clarity, but I also help them connect: to the right resources, the right people, the right opportunities. I truly believe that one connection can change everything, and I love helping people build those bridges.

My mission is simple but powerful: to help people unlock the version of themselves they were always meant to be. Because your story isn’t finished yet, and together, we can change the trajectory.

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Our Strategic Approach

We Build Real Connections

We don’t just coach—we connect you to the right people, resources, and opportunities.

We Create Space for You to Shine

Our platform helps you grow and get seen—personally and professionally.

We’ve Lived It.

Our support comes from real experience, not just theory. We get where you are because we’ve been there.

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